The idea for this campaign was to create a series of visually engaging animated images that brought in the concept of “making new traditions” – by combining traditional holiday dining motifs with non-traditional foods, we’ve positioned the restaurant table as a way to enhance the holiday experience by breaking with tradition. Dim Sum on Thanksgiving!

We worked with Polly Lindsay, a paper illustrator, who produce the artwork and animations. My role was to art-direct Polly, be the main partner for Marketing, and oversee all assets created with the final artwork.

Applications included social, email, promo page and banner ads.