OpenTable participates in several trade-shows in various countries around the world throughout the year. My role was to design the booths, the artwork for the walls, and define the design of the space itself. I worked closely with the Marketing and Sales teams to ensure the layout met their needs – maximising the product visibility, allowing for space for visitors to engage with the staff, creating areas for meetings, and thinking of storage solutions. I was also responsible for all the materials needed for the duration of the trade-show: all collateral, swag and give-aways.