Valentine’s Day is one of the busiest days for restaurants across the world. In 2022, OpenTable launched a Valentine’s Day campaign that positioned itself as synonymous with dining experiences beyond the reservation, and the place to go to book experiences.

The Brand Studio at OpenTable was tasked with creating a buzz-worthy, integrated campaign. Three initial concepts were developed, narrowing it down to this final one (“Fall in love with …”).

Being the lead brand designer on this campaign, I worked along side other brand designers, an illustrator, writers and marketing partners, to define visual direction, address feedback, and oversee production of all deliverables, both for B2C and B2B.