Campaign | OpenTable, 2021

The Greats

The Greats is a content series by OpenTable that highlights iconic restaurants in 17 cities across the United States and Canada. These restaurants, The Greats, take many forms, from award-winning destination dining rooms to low-key joints that have been comforting havens for generations of locals.

My role in this project was to develop the concept, alongside another brand designer and a motion designer. The visual system takes inspiration from the neon signage that is so characteristic of a restaurant front. The system is flexible to accommodate for the city name to be added, and has a strong use of city imagery. Applications included social media, email and landing pages.