The goal of the Black Friday campaign was to engage prospects and customers, and to support strong EOY sales push, by creating a visual direction that felt fresh and bold.

Neon signage feels a bit retro and a bit futuristic. It fights for your attention while walking down the street (scrolling the page), but matched with a warm colours, it feels friendly and inviting.

My role was to create the visual system and all the deliverables, working alongside the writer to ensure alignment between the messaging and the visuals.