OpenTable runs several restaurant weeks throughout the year. It’s a two week period where OpenTable puts the spotlight on a selected neighbourhood or region and promotes special offers at restaurants in that area. OpenTable reaches out to restaurants and encourages them to either run an offer for the first time or upgrade/renew their offer for the promotional period. In return OpenTable commits to pushing the Restaurant Week through its marketing comms.
I’ve worked on creating a concept for the City of London Restaurant Week, and then art-directed illustrator Holly Wales, to produce the visuals. The final visual was then applied to the different channels: OOH advertising, banner ads, email, landing pages, etc.